{"id":2624,"date":"2026-08-26T18:34:31","date_gmt":"2026-08-26T18:34:31","guid":{"rendered":"https:\/\/pixels.ch\/?post_type=case-studies&#038;p=2624"},"modified":"2026-10-01T04:14:22","modified_gmt":"2026-10-01T04:14:22","slug":"colorectal-surgery","status":"publish","type":"case-studies","link":"https:\/\/pixels.ch\/de\/case-studies\/colorectal-surgery\/","title":{"rendered":"European Colorectal Congress"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull min-h-[60vh] items-end! w-full overflow-hidden relative has-white-color has-violet-700-background-color has-text-color has-background has-link-color wp-elements-1 is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\" id=\"hero\">\n<div class=\"wp-block-group alignwide w-full relative z-10 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading fx-text-reveal-pl order-1! has-white-color has-text-color has-link-color has-gramatika-black-font-family has-mega-font-size wp-elements-2\">F\u00fcnf Tage Kongress. 365 Tage Sichtbarkeit.<\/h1>\n\n\n<h2 style=\"font-style:normal;font-weight:300\" class=\"fx-text-reveal-pl fx-delay-[0.3] order-0 wp-block-post-title has-lg-font-size has-marlide-display-font-family\">European Colorectal Congress<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fancoolo-case-study-hero\">\n\n  <article class=\"case-study case-study--has-image\">\n        <picture>\n            <source\n        media=\"(min-width: 768px)\"\n        srcset=\"\n          data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\n        \"\n      \/>\n      <img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-1024x768.jpeg\" class=\"case-study__media case-study__image\" alt=\"\" aria-hidden=\"true\" sizes=\"auto, 100vw\" loading=\"lazy\" srcset=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-1024x768.jpeg 1024w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-300x225.jpeg 300w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-768x576.jpeg 768w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-1536x1152.jpeg 1536w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-16x12.jpeg 16w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/51e97d6d-0bb7-4e6c-abc8-824bcd0082de-2-2048x1536.jpeg 2048w\" \/>    <\/picture>\n         <video\n      class=\"case-study__media case-study__video\"\n      muted\n      loop\n      playsinline\n      preload=\"none\"\n      aria-hidden=\"true\"\n    >\n      <source data-src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/European-Colorectal-Congress-2025-I-Aftermovie.mp4\" type=\"video\/mp4\" \/>\n    <\/video>\n    \n    <div class=\"case-study__overlay\" aria-hidden=\"true\"><\/div>\n\n        <canvas class=\"case-study__pixels\" aria-hidden=\"true\"><\/canvas>\n\n  <\/article>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group pb-0! pt-giga! mt-0! has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Keine langfristige Sichtbarkeit auf Social Media nach Ende des Kongresses    <\/div>\n\n    <div class=\" bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Klare Content-Planung mit 1&#039;000 organischen Impressionen pro Woche    <\/div>\n  \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Kein Videomaterial zur nachtr\u00e4glichen Verwendung\n    <\/div>\n\n    <div class=\" bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      10h Videomaterial f\u00fcr langfristige Content-Planung\n    <\/div>\n  \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Website mit eingeschr\u00e4nkter Nutzbarkeit und individueller Gestaltung    <\/div>\n\n    <div class=\" bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      30% mehr Interaktionen auf dynamischer, visuell starker neuer Website    <\/div>\n  \n<\/div><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull pb-0! has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube fx-reveal wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"European Colorectal Congress 2025 I Aftermovie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fUFxrMMWWcY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading alignwide fx-text-reveal has-violet-600-color has-text-color has-link-color has-marlide-display-font-family has-giga-font-size wp-elements-3\" style=\"font-style:normal;font-weight:300\">01 \u2014 Kundenstimme<\/h1>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-style-pixelated-overlay fx-reveal\"><img decoding=\"async\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/ECC_P9A9963-768x1024-1.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-ad7c68f1 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized fx-reveal\"><img decoding=\"async\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/quote-sign.svg\" alt=\"\" class=\"wp-image-2628\" style=\"aspect-ratio:1.2549019607843137;width:136px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-md-font-size\">Wir haben mit PIXELS einen Partner gefunden, dem wir das Digitale und Gestalterische komplett anvertrauen k\u00f6nnen. Das nimmt uns enorm viel ab.<\/h3>\n<\/div>\n\n\n\n<p class=\"fx-text-reveal wp-block-paragraph\"><strong>Walter Brunner<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">President European Colorectal Congress<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">What to Expect?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Vier Leistungen, ein System.<\/h3>\n\n\n\n<p class=\"fx-text-reveal wp-block-paragraph\">Seit 2023 arbeiten wir als fester Partner an der Kommunikation des ECC.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-ab872588 wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--lg)\"><div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">1.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Website        <\/h3>\n        <p class=\"m-0!\">Neue Website mit sp\u00fcrbar h\u00f6herer Nutzbarkeit und Interaktionsrate.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">2.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Social Media        <\/h3>\n        <p class=\"m-0!\">Content-Planung, die den ECC das ganze Jahr \u00fcber sichtbar h\u00e4lt.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">3.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Content-Produktion        <\/h3>\n        <p class=\"m-0!\">Live-Interviews und Videomaterial direkt am Kongress, ohne separaten Drehtag.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">4.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Design vor Ort        <\/h3>\n        <p class=\"m-0!\">Signaletik, Event-Branding und Give-aways aus einer visuellen Sprache.<\/p>\n    <\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-stone-100-color has-stone-800-background-color has-text-color has-background has-link-color wp-elements-4 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-531272b8 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading fx-text-reveal has-lime-50-color has-text-color has-link-color wp-elements-5\">Einblicke<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-lime-200-color has-text-color has-link-color wp-elements-6\">Was wir gemacht haben<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center fx-text-reveal is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><\/div>\n<\/div>\n\n\n<div class=\"alignfull wp-block-fancoolo-animated-gallery\" aria-label=\"Image gallery\" role=\"region\" aria-roledescription=\"carousel\" data-label-slide=\"%1$s of %2$s\" data-label-roledesc=\"slide\" data-label-dot=\"Go to slide %s\">\n\n    <div class=\"wp-block-fancoolo-animated-gallery__viewport\">\n        <div class=\"fancoolo-block-inserter\"><\/div><\/div>\n\n    \n<\/div>\n<\/section>\n\n\n<section class=\"fx-text-reveal-st fx-delay-[0.4] is-layout-constrained alignfull wp-block-fancoolo-cta-banner\">\n\n    <div class=\"alignwide rounded-card fx-clip-up flex justify-center px-lg py-giga! relative! bg-violet-700 overflow-hidden! \">\n\n        <div class=\"flex flex-col gap-sm items-center text-white relative z-10 max-w-[1000px]\">\n\n            <h2 class=\"fx-text-reveal-st fx-delay-[0.2] m-0 text-violet-200! text-center!\">\n                            <\/h2>\n\n            <h3 class=\"fx-text-reveal-st fx-delay-[0.2] m-0 text-md! tab:text-giga! text-center! leading-[1.3]!\">\n                Auch Ihr Event verdient mehr als f\u00fcnf Tage Aufmerksamkeit.            <\/h3>\n\n            <p class=\"fx-text-reveal-st fx-delay-[0.2] text-center! min-w-full!\">\n                Wir entwickeln Kommunikationssysteme, die Veranstaltungen weit \u00fcber den Event hinaus sichtbar machen.            <\/p>\n            \n            \n            \n            <div class=\"wp-block-buttons fx-clip-up fx-delay-[0.4]\">\n                <div class=\"wp-block-button is-style-button-arrow\">\n                    <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pixels.ch\/de\/contact\">Learn more<\/a>\n                <\/div>\n            <\/div>\n\n                    <\/div>\n\n\n        \n        <div \n            class=\"cta-banner-animated-image absolute top-0 left-0 text-violet-800\"\n            data-svg-url=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/04\/Town.svg\"\n        >\n            <div class=\"svg-container\" style=\"width: 100%; height: 100%; overflow: hidden;\"><\/div>\n        <\/div>\n\n    <\/div>\n\n   \n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2893ffd wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading fx-text-reveal\">Info<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">\u00dcber dieses Projekt<\/h3>\n\n\n\n<div class=\"wp-block-group fx-reveal has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Seit 2023 verantwortet PIXELS die digitale Kommunikation des European Colorectal Congress (ECC), einem der f\u00fchrenden Fachkongresse f\u00fcr kolorektale Chirurgie in Europa. Die Zusammenarbeit umfasst die komplette Kongress-Kommunikation: von der Website \u00fcber Social Media bis zur Content-Produktion vor Ort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Zentrum steht die neue ECC-Website mit Ticketkauf, Programm\u00fcbersicht und direktem Feedback per QR-Code. W\u00e4hrend des f\u00fcnft\u00e4gigen Kongresses produziert das PIXELS-Team Live-Interviews mit Referierenden und Videomaterial, das \u00fcber das Jahr verteilt auf LinkedIn ver\u00f6ffentlicht wird. Dazu kommt das Design vor Ort: Signaletik, Event-Branding und Give-aways aus einer durchgehenden visuellen Sprache.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Ergebnis: eine Kongress-Kommunikation, die nicht mit dem letzten Veranstaltungstag endet. Der ECC bleibt im Fachgebiet der kolorektalen Chirurgie \u00fcber das ganze Jahr sichtbar \u2013 mit Content, der sich f\u00fcr Website, Social Media und Print gleichermassen nutzen l\u00e4sst. F\u00fcr PIXELS ist das ECC-Projekt ein Beispiel f\u00fcr Event-Marketing, das Substanz und Sichtbarkeit verbindet, statt sich auf die Kongresstage selbst zu beschr\u00e4nken.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4aa0c132 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Fragen zu diesem Projekt<\/h3>\n<\/div>\n\n\n<div class=\"flex flex-col gap-lg wp-block-fancoolo-animated-accordion\">\n\n    <div class=\"fancoolo-block-inserter\"><\/div><\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcnf Tage Kongress. 365 Tage Sichtbarkeit. <\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"industry":[],"class_list":["post-2624","case-studies","type-case-studies","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/case-studies\/2624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:attachment":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/media?parent=2624"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/industry?post=2624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}