{"id":2659,"date":"2026-09-08T09:14:02","date_gmt":"2026-09-08T09:14:02","guid":{"rendered":"https:\/\/pixels.ch\/?post_type=case-studies&#038;p=2659"},"modified":"2026-10-01T04:12:17","modified_gmt":"2026-10-01T04:12:17","slug":"soulcast1111","status":"publish","type":"case-studies","link":"https:\/\/pixels.ch\/de\/case-studies\/soulcast1111\/","title":{"rendered":"SoulCast1111"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull min-h-[60vh] items-end! w-full overflow-hidden relative has-white-color has-violet-700-background-color has-text-color has-background has-link-color wp-elements-1 is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\" id=\"hero\">\n<div class=\"wp-block-group alignwide w-full relative z-10 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading fx-text-reveal-pl order-1! has-white-color has-text-color has-link-color has-gramatika-black-font-family has-mega-font-size wp-elements-2\">Go to Market einer neuen Podcast Serie.<\/h1>\n\n\n<h2 style=\"font-style:normal;font-weight:300\" class=\"fx-text-reveal-pl fx-delay-[0.3] order-0 wp-block-post-title has-lg-font-size has-marlide-display-font-family\">SoulCast1111<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fancoolo-case-study-hero\">\n\n  <article class=\"case-study case-study--has-image\">\n        <picture>\n            <source\n        media=\"(min-width: 768px)\"\n        srcset=\"\n          data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\n        \"\n      \/>\n      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-1024x683.jpg\" class=\"case-study__media case-study__image\" alt=\"\" aria-hidden=\"true\" sizes=\"auto, 100vw\" loading=\"lazy\" srcset=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-1024x683.jpg 1024w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-768x512.jpg 768w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-300x200.jpg 300w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-1536x1024.jpg 1536w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-2048x1366.jpg 2048w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/JN2A3346-scaled-1-18x12.jpg 18w\" \/>    <\/picture>\n         <video\n      class=\"case-study__media case-study__video\"\n      muted\n      loop\n      playsinline\n      preload=\"none\"\n      aria-hidden=\"true\"\n    >\n      <source data-src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/IMG_6571-004.mp4\" type=\"video\/mp4\" \/>\n    <\/video>\n    \n    <div class=\"case-study__overlay\" aria-hidden=\"true\"><\/div>\n\n        <canvas class=\"case-study__pixels\" aria-hidden=\"true\"><\/canvas>\n\n  <\/article>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group pb-0! pt-giga! mt-0! has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Ein neuer Podcast in einem \u00fcberf\u00fcllten Markt, ohne klare Positionierung.    <\/div>\n\n    <div class=\" bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Eine Go-to-Market- und Kommunikationsstrategie als Fundament f\u00fcr alle Entscheidungen rund um Branding, Content und Distribution.    <\/div>\n  \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Nur generische Beitr\u00e4ge ohne Interaktion auf Social Media.    <\/div>\n\n    <div class=\" bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Ein dynamischer Webauftritt mit benutzerfreundlicher Episoden-Pr\u00e4sentation, wiedererkennbar von der Audioplattform bis zum Social-Post.    <\/div>\n  \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Passive H\u00f6rerinnen und H\u00f6rer statt aktiver Community.    <\/div>\n\n    <div class=\" bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Multichannel-Strategie mit redaktioneller Planung, gezielter Distribution und kontinuierlichem Community-Management.    <\/div>\n  \n<\/div><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull pb-0! has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube fx-reveal wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case Study - SoulCast1111\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/ARprDRV00n4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading alignwide fx-text-reveal has-violet-600-color has-text-color has-link-color has-marlide-display-font-family has-giga-font-size wp-elements-3\" style=\"font-style:normal;font-weight:300\">01 \u2014 Kundenstimme<\/h1>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-style-pixelated-overlay fx-reveal\"><img decoding=\"async\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/3-768x1024-1.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-ad7c68f1 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized fx-reveal\"><img decoding=\"async\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/quote-sign.svg\" alt=\"\" class=\"wp-image-2628\" style=\"aspect-ratio:1.2549019607843137;width:136px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-md-font-size\">Wir sch\u00e4tzen die Zusammenarbeit mit Pixels ausserordentlich, denn sie ist gepr\u00e4gt von Professionalit\u00e4t, Flexibilit\u00e4t und einer grossen Portion Herz. Bei allem, was Pascal und sein Team umsetzen, stehen der Mensch und seine Bed\u00fcrfnisse im Zentrum. Hier entstehen wahrhaft kreative Projekte.<\/h3>\n<\/div>\n\n\n\n<p class=\"fx-text-reveal wp-block-paragraph\"><strong>Heidi Ungerer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Mitbegr\u00fcnderin SoulCast1111<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">What to Expect?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Vier Leistungen, ein System.<\/h3>\n\n\n\n<p class=\"fx-text-reveal wp-block-paragraph\">Von der Strategie bis zur Ausspielung auf allen Kan\u00e4len \u2013 alles aus einer Hand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-ab872588 wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--lg)\"><div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">1.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Strategie und Positionierung        <\/h3>\n        <p class=\"m-0!\">Die Go-to-Market- und Kommunikationsstrategie ist das Fundament f\u00fcr Branding, Content und Distribution.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">2.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Branding und Website        <\/h3>\n        <p class=\"m-0!\">Ein moderner Webauftritt mit benutzerfreundlicher Episoden-Pr\u00e4sentation, wiedererkennbar auf allen Touchpoints.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">3.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Content und Produktion        <\/h3>\n        <p class=\"m-0!\">Lange Episoden werden in mehrere Formate aufbereitet: vom vollst\u00e4ndigen SoulCast bis zu Clips f\u00fcr Instagram, YouTube und TikTok.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">4.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Social Media und Community        <\/h3>\n        <p class=\"m-0!\">Multichannel-Strategie, redaktionelle Planung und kontinuierliches Community-Management, damit aus H\u00f6rerinnen und H\u00f6rern eine aktive Community wird.<\/p>\n    <\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-stone-100-color has-stone-800-background-color has-text-color has-background has-link-color wp-elements-4 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-531272b8 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading fx-text-reveal has-lime-50-color has-text-color has-link-color wp-elements-5\">Einblicke<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-lime-200-color has-text-color has-link-color wp-elements-6\">Was wir gemacht haben<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center fx-text-reveal is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><\/div>\n<\/div>\n\n\n<div class=\"alignfull wp-block-fancoolo-animated-gallery\" aria-label=\"Image gallery\" role=\"region\" aria-roledescription=\"carousel\" data-label-slide=\"%1$s of %2$s\" data-label-roledesc=\"slide\" data-label-dot=\"Go to slide %s\">\n\n    <div class=\"wp-block-fancoolo-animated-gallery__viewport\">\n        <div class=\"fancoolo-block-inserter\"><\/div><\/div>\n\n    \n<\/div>\n<\/section>\n\n\n<section class=\"fx-text-reveal-st fx-delay-[0.4] is-layout-constrained alignfull wp-block-fancoolo-cta-banner\">\n\n    <div class=\"alignwide rounded-card fx-clip-up flex justify-center px-lg py-giga! relative! bg-violet-700 overflow-hidden! \">\n\n        <div class=\"flex flex-col gap-sm items-center text-white relative z-10 max-w-[1000px]\">\n\n            <h2 class=\"fx-text-reveal-st fx-delay-[0.2] m-0 text-violet-200! text-center!\">\n                            <\/h2>\n\n            <h3 class=\"fx-text-reveal-st fx-delay-[0.2] m-0 text-md! tab:text-giga! text-center! leading-[1.3]!\">\n                Ein Podcast-Launch, der von Anfang an Substanz hat.            <\/h3>\n\n            <p class=\"fx-text-reveal-st fx-delay-[0.2] text-center! min-w-full!\">\n                Ein neues Format verdient mehr als einen Ver\u00f6ffentlichungs-Knopf. Wir bauen die Positionierung, bevor die erste Folge live geht.            <\/p>\n            \n            \n            \n            <div class=\"wp-block-buttons fx-clip-up fx-delay-[0.4]\">\n                <div class=\"wp-block-button is-style-button-arrow\">\n                    <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pixels.ch\/de\/contact\">Projekt besprechen<\/a>\n                <\/div>\n            <\/div>\n\n                    <\/div>\n\n\n        \n        <div \n            class=\"cta-banner-animated-image absolute top-0 left-0 text-violet-800\"\n            data-svg-url=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/04\/Town.svg\"\n        >\n            <div class=\"svg-container\" style=\"width: 100%; height: 100%; overflow: hidden;\"><\/div>\n        <\/div>\n\n    <\/div>\n\n   \n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2893ffd wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading fx-text-reveal\">Info<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">\u00dcber dieses Projekt<\/h3>\n\n\n\n<div class=\"wp-block-group fx-reveal has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Ein neuer Podcast in einem \u00fcberf\u00fcllten Markt trifft schnell auf ein Problem: Ohne klare Positionierung und konsistente Kommunikation geht der Inhalt unter, egal wie gut die Gespr\u00e4che sind. SoulCast1111 wollte dieses Risiko nicht eingehen. Das Format ist substanziell, der Launch sollte das ebenso sein. Pixels hat den Go-to-Market von Anfang an begleitet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Zusammenarbeit startete bei der Strategie: eine Go-to-Market- und Kommunikationsstrategie als Basis f\u00fcr alle weiteren Entscheidungen. Darauf baute Pixels die visuelle Identit\u00e4t und den Webauftritt auf, mit benutzerfreundlicher Episoden-Pr\u00e4sentation. Lange Episoden werden seither in mehrere Formate aufbereitet, vom vollst\u00e4ndigen Cast bis zu Clips f\u00fcr Instagram, YouTube und TikTok, mit einheitlicher Bild- und Tonqualit\u00e4t. Eine Multichannel-Strategie mit redaktioneller Planung und laufendem Community-Management sorgt daf\u00fcr, dass aus H\u00f6rerinnen und H\u00f6rern eine aktive Community wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Launch hat die Basis f\u00fcr nachhaltiges Wachstum gelegt. Die Markenbekanntheit ist aufgebaut, die ersten Erwartungen zur Reichweite wurden \u00fcbertroffen, und um SoulCast1111 entsteht eine wachsende Community \u2013 organisch, nicht gekauft.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4aa0c132 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Fragen zu diesem Projekt<\/h3>\n<\/div>\n\n\n<div class=\"flex flex-col gap-lg wp-block-fancoolo-animated-accordion\">\n\n    <div class=\"fancoolo-block-inserter\"><\/div><\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Go to Market einer neuen Podcast Serie.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"industry":[],"class_list":["post-2659","case-studies","type-case-studies","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/case-studies\/2659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:attachment":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/media?parent=2659"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/industry?post=2659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}