{"id":453,"date":"2026-04-30T09:13:49","date_gmt":"2026-04-30T09:13:49","guid":{"rendered":"https:\/\/pixels.ch\/?post_type=industry&p=453"},"modified":"2026-06-17T21:29:37","modified_gmt":"2026-06-17T21:29:37","slug":"pharma-gesundheitswesen","status":"publish","type":"industry","link":"https:\/\/pixels.ch\/de\/industry\/pharma-healthcare\/","title":{"rendered":"Pharma & Gesundheitswesen"},"content":{"rendered":"\n
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Your Challenges<\/h2>\n\n\n\n

Four problems
we see every time.<\/h3>\n<\/div>\n\n\n\n
\n\n
\n
\n 1. \n <\/div>\n\n

\n Regulatory complexity <\/h3>\n
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HCP vs. patient communication, Swissmedic requirements, off-label restrictions. Every piece of content needs compliance review.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 2. \n <\/div>\n\n

\n Multiple audiences <\/h3>\n
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Healthcare professionals, patients, caregivers, pharmacists. Each requires different messaging, different evidence, different channels.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 3. \n <\/div>\n\n

\n Content at scale <\/h3>\n
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Product launches, congresses, disease awareness campaigns. The content machine never stops, and everything must be reviewed.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 4. \n <\/div>\n\n

\n Digital Scepticism <\/h3>\n
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Many pharma companies are still cautious about digital. Proving ROI in a regulated environment is harder but not impossible.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>\n\n\n\n

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How we help<\/h2>\n\n\n\n

We did not learn the rules from a manual.<\/mark> We learned them in real campaigns.<\/h3>\n<\/div>\n<\/div>\n\n\n\n
\n
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For Galderma, we developed a content matrix that structures what can be said, to whom, through which channel. A system that makes compliance easier, not harder.<\/p>\n\n\n\n

For Mebuca\u00efne (also Galderma), we designed a product finder that guides patients to the right product through an intuitive interface. UX strategy to wireframe.<\/p>\n\n\n\n

For Spirig, we built a content strategy that works within the regulatory framework while still being engaging and effective.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n
\n
\n 100% \n <\/div>\n\n

\n Compliant thinking <\/h3>\n
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Content systems, governance and workflows designed around regulatory requirements from the start.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
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\n 5+ \n <\/div>\n\n

\n Healthcare brands <\/h3>\n
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Supporting pharmaceutical and healthcare companies with content, UX and communication strategies.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
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\n Content \n <\/div>\n\n

\n Strategic <\/h3>\n
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Engaging communication that works within regulatory frameworks without losing effectiveness.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"

Pharma communication in Switzerland means: know the rules, find the room. What you can say, to whom, through which channel. It’s all regulated. But within those boundaries, there’s more creative space than most companies use.<\/p>","protected":false},"featured_media":2484,"template":"","meta":{"_acf_changed":true},"class_list":["post-453","industry","type-industry","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/industry\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/industry"}],"about":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/types\/industry"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/media\/2484"}],"wp:attachment":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/media?parent=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}