{"id":2571,"date":"2026-07-31T20:08:51","date_gmt":"2026-07-31T20:08:51","guid":{"rendered":"http:\/\/pixels.ch\/de\/insights\/"},"modified":"2026-08-10T08:51:56","modified_gmt":"2026-08-10T08:51:56","slug":"insights","status":"publish","type":"page","link":"https:\/\/pixels.ch\/de\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<section class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f3b272c4 wp-block-group-is-layout-constrained\" style=\"padding-top:8rem;padding-right:1.5rem;padding-bottom:5rem;padding-left:1.5rem\">\n<h1 class=\"wp-block-heading\">Insights<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Gedanken zu Positionierung, digitalem Marketing und dem, was wirklich funktioniert. Geschrieben von denen, die es machen.<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2607 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-06T10:00:00+00:00\">6. August 2026<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/der-energiemarkt-im-wandel\/\" target=\"_self\" >Der Schweizer Energiemarkt im Wandel: Was das f\u00fcr die Kommunikation heisst<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Aus dem Monopol ist ein Wettbewerbsmarkt geworden, aus Kunden sind Produzenten. Was wir aus dem laufenden Energiemarkt-Monitoring f\u00fcr ein Schweizer EVU \u00fcber Kommunikation im Energiesektor gelernt haben. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2606 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-06T09:00:00+00:00\">6. August 2026<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/seo-content-marketing-veraenderung-durch-ki\/\" target=\"_self\" >GEO statt Ranking: Wie Marken in KI-Antworten sichtbar werden<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Antwortmaschinen zitieren Quellen statt Links zu listen. Was das f\u00fcr Sichtbarkeit bedeutet, welche Massnahmen messbar wirken \u2014 und wie wir mit ECHO die KI-Sichtbarkeit messbar machen. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2588 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2025-09-08T09:00:00+00:00\">8. September 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/b2b-podcasts-content-marketing-spotify\/\" target=\"_self\" >B2B-Podcasts: Vom Format zum Content-Hub<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Ein B2B-Podcast lohnt sich selten wegen der H\u00f6rerzahl. Er lohnt sich, weil eine Episode f\u00fcnf weitere Inhalte tr\u00e4gt. Wie daraus ein Content-Hub wird. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2587 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2025-01-28T09:00:00+00:00\">28. Januar 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/digital-experience-platform-pixels-digitaler-vertrieb\/\" target=\"_self\" >Digital Experience Platform: Wann sich eine Vertriebsplattform lohnt<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Eine Digital Experience Platform b\u00fcndelt Information, Konfiguration und Bestellung an einem Ort. Wann sich der Aufwand lohnt \u2014 und wann eine gute Website reicht. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2573 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2025-01-07T10:00:00+00:00\">7. Januar 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/margenkiller-preisstrategie-streuverlust-vermeiden\/\" target=\"_self\" >Margenkiller: Preisaktionen mit der Giesskanne vermeiden<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Undifferenzierte Rabatte senken die Marge dort, wo sie stabil bleiben sollte. Wie eine datenbasierte Preisstrategie stattdessen die Produkte f\u00f6rdert, die es n\u00f6tig haben. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2589 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2023-04-03T09:00:00+00:00\">3. April 2023<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/digital-marketing-b2b-vermarktung\/\" target=\"_self\" >Digitales Marketing f\u00fcr B2B: Was in langen Kaufprozessen wirkt<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">B2B-Kaufprozesse dauern Monate und involvieren mehrere Personen. Was das f\u00fcr Kanalwahl, Messung und Inhalte bedeutet \u2014 und warum Last-Click-Denken hier in die Irre f\u00fchrt. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2590 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2023-02-05T09:00:00+00:00\">5. Februar 2023<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/website-seo-analyse-audit-usability\/\" target=\"_self\" >Website-Analyse: Wo deine Website Besucher verliert<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Eine Website-Analyse zeigt, wo Besucher abspringen und warum. Was ein Audit umfasst, welche Befunde zuerst z\u00e4hlen und woran du erkennst, dass sich der Aufwand lohnt. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-2608 insight type-insight status-publish hentry\">\n<div class=\"wp-block-post-date\"><time datetime=\"2022-10-05T09:00:00+00:00\">5. Oktober 2022<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/pixels.ch\/de\/insights\/cyber-security-phasen\/\" target=\"_self\" >Cyber Security in allen Phasen: Interview mit Kris Kormany<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Kris Kormany, Gr\u00fcnder von TECHWAY Cyber Security Services, \u00fcber den gr\u00f6ssten Irrtum zur Cyberkriminalit\u00e4t, das Risiko Mensch und Schutz nach einem Angriff. <\/p><\/div>\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ausserdem hier: unser <a href=\"\/de\/insights\/glossar\/\">Glossar<\/a> \u2014 die Begriffe, die dir am h\u00e4ufigsten begegnen, verst\u00e4ndlich erkl\u00e4rt.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Insights Thoughts on positioning, digital marketing and what actually works. Written by the people who do the work. Also here: our glossary \u2014 the terms you meet most often, explained in plain language.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"custom-pages","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2571","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/pages\/2571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/comments?post=2571"}],"version-history":[{"count":2,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/pages\/2571\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/pages\/2571\/revisions\/2612"}],"wp:attachment":[{"href":"https:\/\/pixels.ch\/de\/wp-json\/wp\/v2\/media?parent=2571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}