Kai found marketing early, in the family business, then sharpened his digital skills in Portugal. He started in social media at a well-known hi-fi brand and moved into a consulting role at a major search engine, where it clicked: the power isn’t in any single channel, it’s in seeing the whole picture and knowing which lever to pull. At PIXELS he sits between strategy and instinct. He knows Google Ads inside out. Hand him a campaign that’s “doing fine” and he’ll quietly find the lever that makes it do better.