For a quarter of a century, yes, 25 years, Michael has helped companies build coherent brand presences across on- and offline channels. The core elements of a brand are his holy grail: never lose sight of the essential purpose of a business idea, and make it tangible to the world. For him, design goes far beyond the visual. It’s every layer of how a company talks to its customers. He just can’t sit still, switching position every few minutes, and deep focus only exists with headphones on.