{
    "id": 2653,
    "date": "2026-09-07T16:57:19",
    "date_gmt": "2026-09-07T16:57:19",
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        "rendered": "https:\/\/pixels.ch\/?post_type=case-studies&p=2653"
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    "modified": "2026-10-01T04:13:04",
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    "slug": "bit-bytes",
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    "title": {
        "rendered": "Bit & Bytes"
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    "content": {
        "rendered": "<section class=\"wp-block-group alignfull min-h-[60vh] items-end! w-full overflow-hidden relative has-white-color has-violet-700-background-color has-text-color has-background has-link-color wp-elements-1 is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\" id=\"hero\">\n<div class=\"wp-block-group alignwide w-full relative z-10 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading fx-text-reveal-pl order-1! has-white-color has-text-color has-link-color has-gramatika-black-font-family has-mega-font-size wp-elements-2\">Aufbau verschiedener Paid und organic Kan\u00e4le.<\/h1>\n\n\n<h2 style=\"font-style:normal;font-weight:300\" class=\"fx-text-reveal-pl fx-delay-[0.3] order-0 wp-block-post-title has-lg-font-size has-marlide-display-font-family\">Bit &#038; Bytes<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fancoolo-case-study-hero\">\n\n  <article class=\"case-study case-study--has-image\">\n        <picture>\n            <source\n        media=\"(min-width: 768px)\"\n        srcset=\"          data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==        \"\n      \/>\n      <img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BBMock-up-Phone-683x1024.jpeg\" class=\"case-study__media case-study__image\" alt=\"\" aria-hidden=\"true\" sizes=\"auto, 100vw\" loading=\"lazy\" srcset=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BBMock-up-Phone-683x1024.jpeg 683w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BBMock-up-Phone-200x300.jpeg 200w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BBMock-up-Phone-768x1152.jpeg 768w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BBMock-up-Phone-8x12.jpeg 8w, https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BBMock-up-Phone.jpeg 1024w\" \/>    <\/picture>\n         <video\n      class=\"case-study__media case-study__video\"\n      muted\n loop\n playsinline\n preload=\"none\"\n      aria-hidden=\"true\"\n    >\n      <source data-src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/BitBytes_Header.mp4\" type=\"video\/mp4\" \/>\n    <\/video>\n    \n    <div class=\"case-study__overlay\" aria-hidden=\"true\"><\/div>\n\n        <canvas class=\"case-study__pixels\" aria-hidden=\"true\"><\/canvas>\n\n  <\/article>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group pb-0! pt-giga! mt-0! has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Keine Sichtbarkeit bei relevanten Suchanfragen.    <\/div>\n\n    <div class=\"bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Relevante Suchanfragen werden jetzt durch laufende Google Ads Kampagnen erreicht.    <\/div>\n  \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Nur generische Beitr\u00e4ge ohne Interaktion auf Social Media.    <\/div>\n\n    <div class=\"bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Kundenreferenzen erarbeitet und Beitr\u00e4ge zum Personal Branding zur Erweiterung des Netzwerkes.    <\/div>\n  \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"flex flex-col gap-2! border border-solid border-stone-200 bg-stone-50 rounded-card p-2 h-full fx-clip-up-st wp-block-fancoolo-kpis\">\n    <div class=\"my-sm text-xs flex flex-col component px-sm leading-5\">\n      <p class=\"uppercase font-bold\">Vorher:<\/p>\n      Keine klare \u00dcbersicht \u00fcber die Wirkung der Massnahmen.    <\/div>\n\n    <div class=\"bg-white font-bold leading-6  text-stone-900 border border-solid border-stone-100 p-3 rounded-cardel h-full\">\n      <div class=\"uppercase text-xs mb-2\">Der Pixels Effekt:<\/div>\n      Google Analytics, Search Console und Conversion Tracking verkn\u00fcpft, alle Massnahmen lassen sich jetzt einordnen.    <\/div>\n  \n<\/div><\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull pb-0! has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube fx-reveal wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case Study - Bit &amp; Bytes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/POBhWFNcJWg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading alignwide fx-text-reveal has-violet-600-color has-text-color has-link-color has-marlide-display-font-family has-giga-font-size wp-elements-3\" style=\"font-style:normal;font-weight:300\">01 \u2014 Kundenstimme<\/h1>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-style-pixelated-overlay fx-reveal\"><img decoding=\"async\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/09\/csm_csm_Erni-Matthias_MG_1347-Bearbeitet_1000px_hg_1346912434__1__eb1d7b7297.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-ad7c68f1 wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized fx-reveal\"><img decoding=\"async\" src=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/08\/quote-sign.svg\" alt=\"\" class=\"wp-image-2628\" style=\"aspect-ratio:1.2549019607843137;width:136px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-md-font-size\">F\u00fcr uns war es schwierig sich zu Beginn im Marketing Dschungel zurecht zu finden. Pixels hat uns proaktiv beraten wodurch wir von Ihrem Know-How profitieren k\u00f6nnen.<\/h3>\n<\/div>\n\n\n\n<p class=\"fx-text-reveal wp-block-paragraph\"><strong>Matthias Erni<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Co-Founder<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">What to Expect?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Vier Leistungen, ein System.<\/h3>\n\n\n\n<p class=\"fx-text-reveal wp-block-paragraph\">Vom ersten Google-Ads-Konto bis zur verkn\u00fcpften Analytics-\u00dcbersicht, alles aus einer Hand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-ab872588 wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--lg)\"><div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">1.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Google Ads        <\/h3>\n        <p class=\"m-0!\">Kampagne von Grund auf aufgebaut, f\u00fcr Budget-schonende Sichtbarkeit bei relevanten Suchanfragen.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">2.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Social Media        <\/h3>\n        <p class=\"m-0!\">Kundenreferenzen erarbeitet und Beitr\u00e4ge zum Personal Branding aufgebaut, unter anderem mit Portr\u00e4ts der Co-Founder Kilian B\u00fcrli und Matthias Erni, erg\u00e4nzt durch ein Hero-Slider-Video f\u00fcr die Website.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">3.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            Tracking und Analytics        <\/h3>\n        <p class=\"m-0!\">Google Analytics, Search Console und Conversion Tracking miteinander verkn\u00fcpft, damit sich die Wirkung einzelner Massnahmen einordnen l\u00e4sst.<\/p>\n    <\/div>\n<\/div>\n\n<div class=\"border border-stone-200 p-base pt-0 rounded-lg mt-6! fx-reveal wp-block-fancoolo-case-fact\">\n\n    \n    <div class=\"bg-violet-700 text-white max-w-12! w-12! max-h-12! h-12! flex items-center justify-center rounded-full -translate-y-1\/2\">4.<\/div>\n    <div>\n        <h3 class='text-md! mt-0! mb-sm!'>\n            SEO        <\/h3>\n        <p class=\"m-0!\">Blog-Audit und Website-SEO-Analyse als Basis f\u00fcr organisches Wachstum.<\/p>\n    <\/div>\n<\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-stone-100-color has-stone-800-background-color has-text-color has-background has-link-color wp-elements-4 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-531272b8 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading fx-text-reveal has-lime-50-color has-text-color has-link-color wp-elements-5\">Einblicke<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-lime-200-color has-text-color has-link-color wp-elements-6\">Was wir gemacht haben<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center fx-text-reveal is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><\/div>\n<\/div>\n\n\n<div class=\"alignfull wp-block-fancoolo-animated-gallery\" aria-label=\"Image gallery\" role=\"region\" aria-roledescription=\"carousel\" data-label-slide=\"%1$s of %2$s\" data-label-roledesc=\"slide\" data-label-dot=\"Go to slide %s\">\n\n    <div class=\"wp-block-fancoolo-animated-gallery__viewport\">\n        <div class=\"fancoolo-block-inserter\"><\/div><\/div>\n\n    \n<\/div>\n<\/section>\n\n\n<section class=\"fx-text-reveal-st fx-delay-[0.4] is-layout-constrained alignfull wp-block-fancoolo-cta-banner\">\n\n    <div class=\"alignwide rounded-card fx-clip-up flex justify-center px-lg py-giga! relative! bg-violet-700 overflow-hidden!\">\n\n        <div class=\"flex flex-col gap-sm items-center text-white relative z-10 max-w-[1000px]\">\n\n            <h2 class=\"fx-text-reveal-st fx-delay-[0.2] m-0 text-violet-200! text-center!\">\n                            <\/h2>\n\n            <h3 class=\"fx-text-reveal-st fx-delay-[0.2] m-0 text-md! tab:text-giga! text-center! leading-[1.3]!\">\n                Der erste Marketing-Auftritt, richtig aufgebaut.            <\/h3>\n\n            <p class=\"fx-text-reveal-st fx-delay-[0.2] text-center! min-w-full!\">\n                Ohne Kampagne fehlt jede Vergleichsbasis. Wir bauen sie von Anfang an so, dass sie sich einordnen l\u00e4sst.\n            <\/p>\n            \n            \n            \n            <div class=\"wp-block-buttons fx-clip-up fx-delay-[0.4]\">\n                <div class=\"wp-block-button is-style-button-arrow\">\n                    <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pixels.ch\/en\/contact\">Projekt besprechen<\/a>\n                <\/div>\n            <\/div>\n\n                    <\/div>\n\n\n        \n        <div \n            class=\"cta-banner-animated-image absolute top-0 left-0 text-violet-800\"\n            data-svg-url=\"https:\/\/pixels.ch\/wp-content\/uploads\/2026\/04\/Town.svg\"\n        >\n            <div class=\"svg-container\" style=\"width: 100%; height: 100%; overflow: hidden;\"><\/div>\n        <\/div>\n\n    <\/div>\n\n   \n\n<\/section>\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-c2893ffd wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading fx-text-reveal\">Info<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">\u00dcber dieses Projekt<\/h3>\n\n\n\n<div class=\"wp-block-group fx-reveal has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Bit &amp; Bytes IT-Solutions AG hatte vor der Zusammenarbeit kein Marketing \u2013 keine Google-Ads-Kampagne, keine Sichtbarkeit bei relevanten Suchanfragen. Pixels hat bei null gestartet: eine Kampagne mit vier Ad-Gruppen nach Leistungsbereich, gezielt aufgebaut f\u00fcr genau diese Suchanfragen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf Social Media ersetzte Pixels generische Beitr\u00e4ge ohne Interaktion durch Kundenreferenzen und Beitr\u00e4ge zum Personal Branding, unter anderem mit Portr\u00e4ts der Co-Founder Kilian B\u00fcrli und Matthias Erni. Dazu kam ein Hero-Slider-Video f\u00fcr die Website, sowie ein Blog-Audit und eine SEO-Analyse der ganzen Seite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damit sich die Wirkung der einzelnen Massnahmen einordnen l\u00e4sst, hat Pixels Google Analytics, Search Console und Conversion Tracking miteinander verkn\u00fcpft, vorher gab es daf\u00fcr keine klare \u00dcbersicht. \u00dcber die letzten 7 LinkedIn-Posts kommen so 26 Stunden, 28 Minuten und 29 Sekunden Watch-Time zusammen, jetzt sichtbar und einordbar.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4aa0c132 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Fragen zu diesem Projekt<\/h3>\n<\/div>\n\n\n<div class=\"flex flex-col gap-lg wp-block-fancoolo-animated-accordion\">\n\n    <div class=\"fancoolo-block-inserter\"><\/div><\/div><\/div>\n<\/section>",
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