{ "id": 452, "date": "2026-04-30T09:13:28", "date_gmt": "2026-04-30T09:13:28", "guid": { "rendered": "https:\/\/pixels.ch\/?post_type=industry&p=452" }, "modified": "2026-06-17T21:29:28", "modified_gmt": "2026-06-17T21:29:28", "slug": "real-estate-marketing", "status": "publish", "type": "industry", "link": "https:\/\/pixels.ch\/en\/industry\/real-estate-marketing\/", "title": { "rendered": "Real Estate Marketing" }, "content": { "rendered": "
\n
\n

Your Challenges<\/h2>\n\n\n\n

Four problems
we see every time.<\/h3>\n<\/div>\n\n\n\n
\n\n
\n
\n 1. \n <\/div>\n\n

\n Selling before it exists <\/h3>\n
\n

You’re marketing apartments that aren’t built yet. Buyers need to visualise a life that doesn’t exist. That takes more than floor plans.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 2. \n <\/div>\n\n

\n Long decision cycles <\/h3>\n
\n

Real estate is the biggest purchase most people make. The marketing must build trust over weeks and months, not just generate clicks.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 3. \n <\/div>\n\n

\n Multiple audiences <\/h3>\n
\n

Owner-occupiers, investors, real estate agents. Each has different motivations and information needs.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 4. \n <\/div>\n\n

\n Competition for attention <\/h3>\n
\n

Multiple projects launch simultaneously in the same region. You need to stand out immediately.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>\n\n\n\n

\n
\n
\n
\n

How we help<\/h2>\n\n\n\n

We sell spaces that do not exist yet.<\/mark> Down to the last apartment.<\/h3>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

We handle the complete marketing chain: naming, brand identity, website, lead campaign, investor deck, signage. Everything from one source, everything aligned.<\/p>\n\n\n\n

For Futura, this meant: naming, branding, website and lead campaign. 80% of apartments rented before construction start. For Mettler2Invest, a systematic approach across multiple projects. For Villa Beaulieu, luxury positioning that matched the property.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n
\n
\n 80% \n <\/div>\n\n

\n Pre-leased <\/h3>\n
\n

For Futura, 80% of apartments were rented before construction even started.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 1 \n <\/div>\n\n

\n Partner <\/h3>\n
\n

Naming, brand identity, website, lead generation, investor deck and signage, all from one source.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n End to End \n <\/div>\n\n

\n Marketing <\/h3>\n
\n

From naming and branding to websites, lead campaigns and investor materials \u2014 everything aligned from a single source.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>", "protected": false }, "excerpt": { "rendered": "

A new-build project doesn’t sell itself. It needs a name, an identity, a website, a campaign and a story that makes people want to live there.<\/p>", "protected": false }, "featured_media": 2476, "template": "", "meta": { "_acf_changed": true }, "class_list": [ "post-452", "industry", "type-industry", "status-publish", "has-post-thumbnail", "hentry" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/industry\/452", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/industry" } ], "about": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/types\/industry" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/media\/2476" } ], "wp:attachment": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/media?parent=452" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }