{
    "id": 454,
    "date": "2026-04-30T09:14:21",
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    "slug": "professional-services-smes",
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    "title": {
        "rendered": "Professional Services &amp; SMEs"
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        "rendered": "<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal\">Your Challenges<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-giga-font-size\">Four problems <br>we see every time.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-e0b7a489 wp-block-group-is-layout-grid\"><div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #f5f5f4; color: #000000;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-ultra! -mt-[calc(var(--text-ultra)-1rem)] -ml-sm mb-sm! font-bold leading-[100%]\">\n            1.            \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            No dedicated marketing team        <\/h3>\n        <div class=\"pt-xs\">\n            <p>Marketing falls to whoever has time. Quality and consistency suffer.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #f5f5f4; color: #000000;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-ultra! -mt-[calc(var(--text-ultra)-1rem)] -ml-sm mb-sm! font-bold leading-[100%]\">\n            2.            \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            Too many vendors, no overview        <\/h3>\n        <div class=\"pt-xs\">\n            <p>One does the website, another the flyers, a third runs ads. Nobody owns the big picture.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #f5f5f4; color: #000000;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-ultra! -mt-[calc(var(--text-ultra)-1rem)] -ml-sm mb-sm! font-bold leading-[100%]\">\n            3.            \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            Budget pressure        <\/h3>\n        <div class=\"pt-xs\">\n            <p>Every franc counts. You need marketing that delivers measurable ROI, not expensive experiments.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #f5f5f4; color: #000000;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-ultra! -mt-[calc(var(--text-ultra)-1rem)] -ml-sm mb-sm! font-bold leading-[100%]\">\n            4.            \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            Digital and analogue        <\/h3>\n        <div class=\"pt-xs\">\n            <p>You need a website and Instagram, but also trade show materials and a printed catalogue. Finding one partner for all of it is hard.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-white-color has-stone-900-background-color has-text-color has-background has-link-color wp-elements-25c45835a51f6c5e2d4a273085aece82 has-global-padding is-layout-constrained wp-container-core-group-is-layout-4aa0c132 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-edfa0e27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading fx-text-reveal has-white-color has-text-color has-link-color wp-elements-bf622604c31101953b41cbd60a80ed05\">How we help<\/h2>\n\n\n\n<h3 class=\"wp-block-heading fx-text-reveal has-lime-200-color has-text-color has-link-color wp-elements-78ce2f992558b64fb65fb70a8dc4dc17\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">We know how SMEs run.<\/mark> Because we work with dozens of them.<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom fx-text-reveal is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group fx-reveal-st is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We become your marketing department. One team, one point of contact, all channels covered. From the annual plan to the monthly report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For BOWI, we&#8217;ve managed digital marketing for over five years. For Kidis, we built the brand from scratch including e-commerce, campaigns and content. For Creditreform, we handle ongoing digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when you need a brochure, a trade show booth or a direct mailing: we think in media mix. The audience decides the channel, not the medium.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-ede7061f wp-block-group-is-layout-grid\"><div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #44403c; color: #ffffff;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-mega! mb-sm! font-bold leading-[100%]\">\n            5+ Years            \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            Partnerships        <\/h3>\n        <div class=\"pt-xs\">\n            <p>Long-term marketing support for clients such as BOWI, Creditreform and Kidis.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #44403c; color: #ffffff;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-mega! mb-sm! font-bold leading-[100%]\">\n            Your             \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            MARKETING TEAM        <\/h3>\n        <div class=\"pt-xs\">\n            <p>One point of contact for strategy, campaigns, content, websites and reporting \u2014 as an extension of your business.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"w-full pt-[var(--text-ultra)] fx-clip-up wp-block-fancoolo-fact\">\n\n    <div \n        style=\"background: #d9f99d; color: #365314;\" \n        class=\"content bg-stone-50 rounded-card w-full h-full p-md flex flex-col\">\n        <div class=\"text-mega! mb-sm! font-bold leading-[100%]\">\n            Media Mix            \n        <\/div>\n\n        <h3 class=\"uppercase m-0 font-subtitle font-normal\">\n            First        <\/h3>\n        <div class=\"pt-xs\">\n            <p>Digital and physical touchpoints work together. We choose the channels that best reach your audience.<\/p>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>",
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    "excerpt": {
        "rendered": "<p>You run a business. Marketing is important but it&#8217;s not your core job. You need someone who takes care of it. Who plans the year, executes the campaigns, measures what works and tells you what to do next.<\/p>",
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