{ "id": 456, "date": "2026-04-30T09:15:22", "date_gmt": "2026-04-30T09:15:22", "guid": { "rendered": "https:\/\/pixels.ch\/?post_type=industry&p=456" }, "modified": "2026-06-17T21:30:28", "modified_gmt": "2026-06-17T21:30:28", "slug": "ventures-web3", "status": "publish", "type": "industry", "link": "https:\/\/pixels.ch\/en\/industry\/ventures-web3\/", "title": { "rendered": "Ventures & Web3" }, "content": { "rendered": "
\n
\n

Your Challenges<\/h2>\n\n\n\n

Four problems
we see every time.<\/h3>\n<\/div>\n\n\n\n
\n\n
\n
\n 1. \n <\/div>\n\n

\n Trust deficit <\/h3>\n
\n

After multiple market cycles, the Web3 audience is sceptical. Communication must be genuine, transparent and backed by action.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 2. \n <\/div>\n\n

\n Community-first marketing <\/h3>\n
\n

Traditional advertising doesn’t work here. You need to build and nurture a community that becomes your strongest marketing channel.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 3. \n <\/div>\n\n

\n Explaining complexity <\/h3>\n
\n

Tokens, DAOs, DeFi, NFTs. The technology is complex and the terminology is confusing. Communication must educate without condescending.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 4. \n <\/div>\n\n

\n Regulatory Awareness <\/h3>\n
\n

The legal landscape is evolving. Communication must be careful about claims, especially around financial products.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>\n\n\n\n

\n
\n
\n
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How we help<\/h2>\n\n\n\n

Nobody needs to explain Web3 to us.<\/mark> Pascal has been in it for years.<\/h3>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

For WEB3FEST, we handled community building and event marketing in the Web3 space. For CfC St. Moritz Industry Days (Crypto Finance Conference), marketing and communication strategy. For Dfinity, positioning support in the decentralised computing space.<\/p>\n\n\n\n

Pascal’s personal involvement in the space means we don’t need a briefing on what Web3 is. We speak the language, know the platforms and understand the community expectations.
We start compact and grow with you. <\/p>\n\n\n\n

Web3 is evolving fast, and your marketing should be able to adapt just as quickly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n
\n
\n 5+ \n <\/div>\n\n

\n Events <\/h3>\n
\n

Community building, event marketing and strategic communication for leading Web3 organisations and events.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n 100% \n <\/div>\n\n

\n Web3 native <\/h3>\n
\n

No need to explain Web3. We understand the technology, the platforms and the expectations of the community.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

\n\n
\n
\n Flexible \n <\/div>\n\n

\n GROWTH SUPPORT <\/h3>\n
\n

We start lean and scale with your needs. As Web3 evolves, your marketing and communications can adapt just as fast.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div>\n<\/section>", "protected": false }, "excerpt": { "rendered": "

Venture building companies and Web3 projects need communication that explains without oversimplifying. Positioning, go-to-market, community building. Pascal has been active in the space for years. We take on selected projects where the ambition and the budget match.<\/p>", "protected": false }, "featured_media": 2479, "template": "", "meta": { "_acf_changed": true }, "class_list": [ "post-456", "industry", "type-industry", "status-publish", "has-post-thumbnail", "hentry" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/industry\/456", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/industry" } ], "about": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/types\/industry" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/media\/2479" } ], "wp:attachment": [ { "href": "https:\/\/pixels.ch\/en\/wp-json\/wp\/v2\/media?parent=456" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }