One team. Many skills. Zero departments.
Five principles that guide everything we do.
Pascal Arnold
Pascal has spent 15 years building award-winning websites, omnichannel campaigns and digital sales solutions. After online marketing at Swisscom and account management at Serviceplan Group, he founded Pixels Kingdom in 2015. In 2018 it merged with a 40-year-old advertising agency to become PIXELS: digital expertise and decades of communications craft under one roof.
Since then he’s been the driving force behind most ideas here, always chasing the next trend, tool or technology. Forever between meetings, fuelled by several coffees, already ten mental leaps ahead. That’s Pascal.
Kai Bockhorst
Kai found marketing early, in the family business, then sharpened his digital skills in Portugal. He started in social media at a well-known hi-fi brand and moved into a consulting role at a major search engine, where it clicked: the power isn’t in any single channel, it’s in seeing the whole picture and knowing which lever to pull. At PIXELS he sits between strategy and instinct. He knows Google Ads inside out. Hand him a campaign that’s “doing fine” and he’ll quietly find the lever that makes it do better.
Lorena Odermatt
Lorena brings order to creative chaos and makes sure the processes don’t just work, they look good doing it. With a background in marketing and administration, she keeps things on track, from tidy filing systems to fresh designs to smoother workflows. Event management and client support taught her to stay calm when it gets hectic and find a solution anyway. And when it goes international? German, English or Italian, Lorena switches without missing a beat.
Nathanael Chiappini
Nathanael, Nathi to everyone here, brings deep expertise in marketing strategy, development and consulting. Peeler, agricultural machinery or recorder lessons, whatever you’re selling, Nathi knows how to reach the right audience. As an independent consultant he’s led major campaigns from concept to execution, then done the detective work, digging into the numbers and turning findings into concrete improvements. His roots are in design: as a former polygrapher, corporate design isn’t an afterthought, it’s how he thinks. That mix is what makes his brands stick.
Ramona Steiger
Ramona has been drawing and designing since she was a child. Back then it was animals, today it’s editorial design. She did her training in Romanshorn in eastern Switzerland and lived there for the whole apprenticeship, yet somehow kept her Lucerne dialect and charm perfectly intact. Surrounded by a mixed crew of apprentices, she threw herself into a new kind of project almost every day and came out with a broad, hands-on feel for the craft of graphic design.
Kris Kormany
For 15 years Kris has been navigating the digital world, hunting down security gaps and untapped optimisation potential across all kinds of companies. The result: a hard drive’s worth of IT and cybersecurity expertise, enough to go independent in 2017 and found TECHWAY GmbH. Since then he and his team work across the digital universe as project managers and consultants, from requirements analysis to C-level presentations. Wherever the conversation between tech and business gets complicated, Kris makes it clear.
Lisa Weber
Dennis spent years as a marketing project manager at industry and pharma companies, where strong copy, tight coordination and an eye for detail were simply the job. At PIXELS she keeps the place organised, running accounting and front-office operations and greeting clients as the first friendly face. Calm, reliable, always in the right place at the right time. A missing comma or a gap in the schedule doesn’t get far past her.
Marko Krstic
Marko is a design generalist with 25+ years behind him, known for award-winning websites, design systems and complex transactional products. From creative direction at Swiss agencies to leading Scandic Hotels’ digital transformation across the Nordics, he built a token-based design system for web, mobile and in-room TV, drove €2M in revenue through A/B testing and pushed the app rating from 2.0 to 4.6. Today he also runs dplugins, an open-source studio for WordPress and Figma tooling. A designer who codes and a coder who designs. Proof that 25 years in is when curiosity peaks.
Michael Sobczak
For a quarter of a century, yes, 25 years, Michael has helped companies build coherent brand presences across on- and offline channels. The core elements of a brand are his holy grail: never lose sight of the essential purpose of a business idea, and make it tangible to the world. For him, design goes far beyond the visual. It’s every layer of how a company talks to its customers. He just can’t sit still, switching position every few minutes, and deep focus only exists with headphones on.
Robin Sigrist
Robin’s fascination with IT started in childhood, sparked by an older brother who got him hooked on Java early. But life had a detour planned: Robin trained as a kitchen professional first. Par excellence, naturally. The love for Java stuck, so he took on a second apprenticeship in application development and is now finishing his final year. He shares his skills as readily as he uses them, and when a problem needs untangling, he works through it with you. A joke or two usually comes first.
Mario Burger
Mario has been building websites and web applications for about 15 years. With degrees in Business Administration from ZHAW and Electrical Engineering and Information Technology from ETH Zurich, he brings a rare mix: deep technical expertise and a sharp business mind. He loves architecting complex applications and automating the things that shouldn’t be done by hand. Already freelancing during his studies, he joined forces with Pascal in 2020, bridging marketing and technology where others see a gap. Ask him to do something twice by hand and he’ll have it automated by morning.