Measure & Improve

Usability Testing

Built for people. Tested by people.

You can’t test usability by looking at your own website. You need real people, real tasks and an honest view of where they struggle.
We run usability tests that reveal what actually happens when users interact with your digital products. Moderated sessions, unmoderated remote tests, heuristic evaluations, A/B tests. Then we turn findings into concrete improvements.

What this means for you

You discover and fix problems before they cost you customers. Every test cycle makes your product easier to use, which means higher conversion and lower support costs.

How we do it: 4 phases

Real users. Real tasks. Real insights. Here is how we test and improve.

Phase 1: Research

  • Test objectives definition (what do we want to learn)
  • Participant recruitment (target user profile)
  • Task scenario development
  • Test environment setup

Phase 2: Strategy

  • Testing methodology selection (moderated vs. unmoderated, remote vs. in-person)
  • Test script and protocol development
  • Success criteria definition
  • A/B test hypothesis formulation (if applicable)

Phase 3: Execution

  • Test session facilitation
  • Screen and audio recording
  • Observer notes and highlight capture
  • A/B test implementation and monitoring

Phase 4: Analysis

  • Findings synthesis and severity rating
  • Video highlight reel for leadership team
  • Actionable improvement recommendations
  • Retest validation after changes

  • Usability test plan
  • Test session recordings
  • Findings report with severity ratings
  • Improvement recommendations
  • Video highlight reel

Pascal Arnold

Our expert
Pascal Arnold

Inhaber I Head of Digital I Beratung

Show us your project.
30 minutes is enough.