Your industry has its own rules.

We know them.

Digital positioning doesn’t work in a vacuum. Pharma marketing plays by different rules than real estate. An energy provider communicates differently than a professional services firm. Generic agencies waste your time learning what we already know.

We work with mid-sized companies. Typically 50 to 200 people. Companies where the digital presence no longer matches the ambition. Companies that need sharper positioning and haven’t found an agency that thinks strategically and executes personally.

Industries

Energy & Infrastructure

Complex topics. Clear positioning.

Energy providers and infrastructure operators explain things nobody can see. Kilowatt hours, grid stability, heat pumps, recycling rates, road planning. We make these topics tangible and relevant for the people who matter.

Real Estate Marketing

From floor plan to sales success.

A new-build project needs more than a flyer. It needs a complete positioning: naming, branding, website, campaign, investor deck. We accompany the marketing from the first visualisation to the last apartment sold.

Ventures & Web3

Positioning for companies still defining their market.

Venture building companies and Web3 projects need communication that explains without oversimplifying. Positioning, go-to-market, community building. Pascal has been active in the space for years. We take on selected projects where the ambition and the budget match.

Events & Live Communication

Before, during and after the applause.

An event is more than a date. The communication before it determines whether people show up. The content during it determines whether it lives on. For ICAP 2030, the congress website with registration and multilingual support.

Professional Services & SMEs

Your extended marketing team.

You run a company. Not a marketing department. But you need a digital presence that reflects where you’re headed, not where you’ve been. We work as your extended team: positioning, website, ongoing marketing. For BOWI, we’ve managed digital marketing for over five years. With measurable results every quarter.

Pharma & Healthcare

Compliant and still creative.

Pharma communication in Switzerland means: know the rules, use the room. For Galderma, we developed a content matrix that works in a regulated environment. For Mebucaïne, we designed a product finder. From UX strategy to wireframe. We understand the requirements. And we find the positioning that works within those boundaries.

Want to know more?

Your industry isn't listed?

The approach stays the same: understand the market, sharpen the positioning, make it visible. Tell us what's on your mind.

Schedule an industry conversation