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Real Estate Marketing

From floor plan to sales success.

A new-build project needs more than a flyer. It needs a complete positioning: naming, branding, website, campaign, investor deck. We accompany the marketing from the first visualisation to the last apartment sold.

Your Challenges

Four problems
we see every time.

1.

Selling before it exists

You’re marketing apartments that aren’t built yet. Buyers need to visualise a life that doesn’t exist. That takes more than floor plans.

2.

Long decision cycles

Real estate is the biggest purchase most people make. The marketing must build trust over weeks and months, not just generate clicks.

3.

Multiple audiences

Owner-occupiers, investors, real estate agents. Each has different motivations and information needs.

4.

Competition for attention

Multiple projects launch simultaneously in the same region. You need to stand out immediately.

How we help

We sell spaces that do not exist yet. Down to the last apartment.

We handle the complete marketing chain: naming, brand identity, website, lead campaign, investor deck, signage. Everything from one source, everything aligned.

For Futura, this meant: naming, branding, website and lead campaign. 80% of apartments rented before construction start. For Mettler2Invest, a systematic approach across multiple projects. For Villa Beaulieu, luxury positioning that matched the property.

80%

Pre-leased

For Futura, 80% of apartments were rented before construction even started.

1

Partner

Naming, brand identity, website, lead generation, investor deck and signage, all from one source.

End to End

Marketing

From naming and branding to websites, lead campaigns and investor materials — everything aligned from a single source.

References

We took the Solitaire development in Horw from a communication concept and location analysis all the way to full sale. The work reached far: home staging, an advent calendar built into the building's own windows, gifts for existing tenants and SME events for the commercial units, across both B2C and B2B.

We developed the concept and strategy for marketing the properties, including a reusable framework and a branding strategy built to carry future developments. It runs across the website and the analogue communication materials alike.

We designed and built the website, then handed it over in a way that lets the team develop and edit it independently. No dependency on us to keep it moving.

The complete package for premium office space in Lupfig, from the logo and the website to Google Ads and the marketing that fills the rooms. Brand, presence and performance from a single source.

A property project we carried through the whole package: naming, logo, website and the communication materials. Everything pointed toward one outcome, which it reached: full occupancy.

Naming, branding, website and communication, carried through to full occupancy. Because of the project's scale, we added a pre-launch landing page to build attention in the B2B commercial market before the main rollout.

The full package for a new property development: naming, branding, website and communication materials, all built on the same positioning. One brand, carried consistently from the name to the last piece of collateral.

Turning old industrial buildings in Baden into a brand worth moving into: naming, positioning and branding, marketing videos, and a website built around exploded-view illustrations of the architecture.

Advertising campaigns for a car park, taken from design to delivery across both analogue and digital channels. Concept, creative and rollout from one hand.

From floor plan to fully rented.

Your project needs more than a flyer. Let’s match the marketing to your ambition.

From floor plan to fully rented – let's start

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