See what happens. Understand what it means.
Data without understanding is just noise. Most websites have tracking installed but nobody knows what the numbers actually mean or what to do with them.
We set up analytics properly and build dashboards that tell a story. Every important action on your website, tracked. Privacy-compliant, accurate, actionable.
For Bit & Bytes IT-Solutions, we connected Google Analytics, Search Console and conversion tracking so that the impact of each measure can be assessed.
What this means for you
You finally understand what visitors do on your website, which channels bring the best traffic, and where you lose potential customers. Decisions based on data, not feelings.
How we do it: 4 phases
Most tracking setups are broken or incomplete. Here is how we fix yours.
Phase 1: Research
- Current tracking audit (what’s set up, what’s missing, what’s broken)
- Business KPI definition (what matters to measure)
- Privacy and compliance requirements
- Tool landscape assessment
Phase 2: Strategy
- Measurement plan (events, conversions, dimensions)
- Tag architecture (GA4 + GTM)
- Dashboard design (what to show to whom)
- Attribution model recommendation
Phase 3: Execution
- GA4 property setup and configuration
- Google Tag Manager implementation
- Conversion tracking (forms, purchases, events)
- Custom dashboard build (Google Data Studio or equivalent)
Phase 4: Analysis
- Monthly data quality checks
- Tracking maintenance and updates
- Dashboard refinement based on usage
- New feature tracking implementation
Related terms in the glossary: Attribution model, Key performance indicator (KPI), Revised Swiss Data Protection Act (revDSG).
