Know where you stand. Then move.
Most marketing fails not because of bad execution but because of wrong assumptions. About the market, the audience, the competition. We fix that before a single franc is spent.
Our market analysis gives you a clear picture. Where opportunities lie, what your competitors miss, where your positioning has the biggest impact. Not a 100-page report. A foundation you can act on.
Our work for the Industry Days in St. Moritz started with positioning: a programme in the shadow of the CfC investor conference became a standalone DeepTech event with its own identity and five clear themes.
What this means for you
You stop guessing and start investing where it counts. You get a data-backed view of your market. It tells you exactly where to focus for maximum return.
How we do it: 4 phases
We start every positioning engagement the same way. Four phases, adapted to your market.
Phase 1: Research
- Competitor audit (digital presence, messaging, channels, spend)
- Target audience analysis (demographics, behaviour, search patterns)
- Market sizing and opportunity mapping
- Current positioning assessment
Phase 2: Strategy
- Positioning framework (differentiation, value proposition, messaging)
- Channel priority matrix (where your audience actually is)
- Quick-win identification (low effort, high impact)
- Recommendations report with actionable next steps
Phase 3: Execution
- Updated brand positioning and messaging guidelines
- Channel-specific implementation plan
- Content and campaign briefs based on findings
Phase 4: Analysis
- Quarterly market check-ins
- Competitor tracking dashboard
- Positioning effectiveness review
