Your marketing lead. Without the full-time hire.
Most companies that need a CMO don’t need one full-time. What they need is someone who owns the marketing big picture – strategy, partners, performance, board reporting – without the cost and onboarding of a senior hire.
That’s where I come in. Pascal Arnold, founder of PIXELS, on a retainer. Embedded in your team for as long as the brief makes sense. Strategic where it matters, hands-on where it counts.
We agree up front how often I’m on site with you. If the plan needs more hands than your team has, the PIXELS team is right behind me.
What this means for you
You get senior marketing leadership without a senior salary. Someone who builds the plan, runs the team, manages the agencies, reports to your board – and pulls the trigger on what works.
How I work: 4 phases
On a retainer basis – typically 1–2 days per week, scaled to your stage.
Phase 1: Research
- Business model and growth-stage assessment
- Marketing maturity audit
- Team and capability mapping
- Competitive positioning review
Phase 2: Strategy
- Marketing strategy aligned with business goals
- Team structure and hiring recommendations
- Agency and vendor management plan
- Board reporting framework
Phase 3: Execution
- On-site presence (cadence agreed up front)
- Direct management of internal team and external partners
- Campaign oversight and budget control
- Internal alignment and leadership communication
Phase 4: Analysis
- Monthly performance dashboard for leadership
- Quarterly strategy reviews
- Annual marketing plan iterations
- ROI reporting per initiative
Related terms in the glossary: Online marketing, Marketing funnel.
