Your marketing lead. Without the full-time hire.
Most companies that need a CMO don’t need one full-time. What they need is someone who owns the marketing big picture – strategy, partners, performance, board reporting – without the cost and onboarding of a senior hire.
That’s where I come in. Pascal Arnold, founder of PIXELS, on a retainer. Embedded in your team for as long as the brief makes sense. Strategic where it matters, hands-on where it doesn’t.
What this means for you
You get senior marketing leadership without a senior salary. Someone who builds the plan, runs the team, manages the agencies, reports to your board – and pulls the trigger on what works.
How I work: 4 phases
On a retainer basis – typically 1–2 days per week, scaled to your stage.
Phase 1: Research
- Business model and growth-stage assessment
- Marketing maturity audit
- Team and capability mapping
- Competitive positioning review
Phase 2: Strategy
- Marketing strategy aligned with business goals
- Team structure and hiring recommendations
- Agency and vendor management plan
- Board reporting framework
Phase 3: Execution
- On-site presence (cadence agreed up front)
- Direct management of internal team and external partners
- Campaign oversight and budget control
- Internal alignment and leadership communication
Phase 4: Analysis
- Monthly performance dashboard for leadership
- Quarterly strategy reviews
- Annual marketing plan iterations
- ROI reporting per initiative
