Not just numbers. Answers.
A report that nobody reads is a waste of everyone’s time. Good reporting tells you three things: what’s working, what’s not, and what we’re doing about it.
Monthly performance reports your team actually wants to open. Clear KPIs, visual dashboards, written recommendations. Built around your audience. From marketing manager to board level.
The people who run your campaigns also write your reports. Since 2022, BOWI’s monthly report has shown which product is pulling, which is losing and where the next investment pays off.
What this means for you
You always know how your marketing is performing. No surprises, no ambiguity. Clear, honest reporting that helps you make better decisions faster.
How we do it: 4 phases
A good report answers three questions: what’s working, what’s not, and what to do next.
Phase 1: Research
- KPI framework definition (what matters to measure)
- Decision-maker interviews (who reads reports, what do they need)
- Data source mapping (which platforms, which metrics)
- Current reporting assessment
Phase 2: Strategy
- Report structure and template design
- KPI hierarchy (strategic vs. operational)
- Reporting cadence (weekly, monthly, quarterly)
- Recommendation framework (what triggers what action)
Phase 3: Execution
- Dashboard build (Google Data Studio / custom)
- Data connections setup
- First report with context and benchmarks
- Reporting rhythm establishment
Phase 4: Analysis
- Monthly report delivery with written commentary
- Quarterly trend analysis
- Annual performance review
- Report template evolution based on feedback
Related terms in the glossary: Key performance indicator (KPI), Attribution model.
