Precise targeting. Real results. Across the web.
Programmatic advertising places your message across thousands of websites, apps and video platforms. Based on data. The right audience, the right context, the right time.
Display, video and native campaigns that complement your search and social efforts. Run on demand-side platforms. Particularly effective for awareness, retargeting and reaching niche B2B audiences.
What this means for you
You extend your reach beyond search and social, targeting specific audiences across the open web. Highly measurable and always optimised for your goals.
How we do it: 4 phases
Programmatic works best as part of a broader channel mix. Here is how we set it up.
Phase 1: Research
- Audience data assessment (1st and 3rd party)
- Publisher and inventory analysis
- Current display campaign audit
- Brand safety requirements mapping
Phase 2: Strategy
- Audience segment definition
- Inventory and placement strategy
- Creative format plan (display, video, native)
- Budget and frequency capping strategy
Phase 3: Execution
- DSP campaign setup and configuration
- Creative production (banners, video ads)
- Tracking and attribution implementation
- Launch and initial optimisation
Phase 4: Analysis
- Viewability and brand safety monitoring
- Attribution analysis across channels
- Monthly performance reporting
- Audience and placement optimisation
