Glossary
Digital marketing shouldn’t require a dictionary. Here we explain the terms you encounter most often — in plain language, with practical context.
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Attributionsmodell
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Content-Management-System (CMS)
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Conversion Rate
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Conversion-Rate-Optimierung (CRO)
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DSGVO — Datenschutz-Grundverordnung
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Headless CMS
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Key Performance Indicator (KPI)
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Landing Page
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Marketing-Funnel
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Positionierung
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revDSG — revidiertes Datenschutzgesetz
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Suchmaschinenoptimierung (SEO)
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Suchmaschinenwerbung (SEA)
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Usability-Test
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User Experience (UX)