And when it makes sense: analogue.
Not every message belongs on a screen. A printed brochure can land where an ad never reaches. A direct mailing can cut through inbox fatigue. A trade-show booth still closes deals digital can’t. We plan, design and produce the analogue side of your campaign with the same craft we put into the digital work.
What this means for you
Your campaign isn’t capped by what fits on a screen. We pick the right channel for the audience and the moment – sometimes a flyer, sometimes a stand at a trade show, sometimes a direct mailing into the right hundred mailboxes. Often it’s the analogue piece that closes the loop.
How we do it: 4 phases
Same four-phase model as every PIXELS service – applied to off-line creative and production.
Phase 1: Research
- Audience reach analysis (where digital alone falls short)
- Trade-show and event landscape relevant to your category
- Print performance benchmarks for your industry
- Existing collateral audit
Phase 2: Strategy
- Channel mix recommendation (digital + analogue split)
- Creative concept that travels across formats
- Production timeline and budget split
- Distribution plan (mailing lists, booth slots, print runs)
Phase 3: Execution
- Print design (brochures, flyers, posters, signage)
- Direct mail design and fulfilment management
- Trade-show booth concept, build coordination, on-site assets
- Production management with trusted printers and partners
Phase 4: Analysis
- Cross-channel measurement (so you know if it worked)
- Lead-source attribution (booth visits, mailing responses)
- Trade-show ROI review
- Print iteration recommendations for next run
