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Pharma & Healthcare

Compliant and still creative.

Pharma communication in Switzerland means: know the rules, use the room. For Galderma, we developed a content matrix that works in a regulated environment. For Mebucaïne, we designed a product finder. From UX strategy to wireframe. We understand the requirements. And we find the positioning that works within those boundaries.

Your Challenges

Four problems
we see every time.

Regulatory complexity

HCP vs. patient communication, Swissmedic requirements, off-label restrictions. Every piece of content needs compliance review.

Multiple audiences

Healthcare professionals, patients, caregivers, pharmacists. Each requires different messaging, different evidence, different channels.

Content at scale

Product launches, congresses, disease awareness campaigns. The content machine never stops, and everything must be reviewed.

Digital Scepticism

Many pharma companies are still cautious about digital. Proving ROI in a regulated environment is harder but not impossible.

How we help

We did not learn the rules from a manual. We learned them in real campaigns.

For Galderma, we developed a content matrix that structures what can be said, to whom, through which channel. A system that makes compliance easier, not harder.

For Mebucaïne (also Galderma), we designed a product finder that guides patients to the right product through an intuitive interface. UX strategy to wireframe.

For Spirig, we built a content strategy that works within the regulatory framework while still being engaging and effective.

100%

Compliant thinking

Content systems, governance and workflows designed around regulatory requirements from the start.

Healthcare brands

Supporting pharmaceutical and healthcare companies with content, UX and communication strategies.

Content

Strategic

Engaging communication that works within regulatory frameworks without losing effectiveness.

References

A responsive website built on a clear information architecture, designed for both UX and search. We handled the development and keep it running with ongoing maintenance.

Digital marketing advice since 2020, broad in scope and spanning a range of products. What began alongside STADA continues today with Spirig Schweiz: analysis, consulting and hands-on implementation.

Website and SEO optimisation, with a comprehensive multilingual blog that builds thought leadership across topics. A gamified product configurator guides people to the right product.

We developed the strategy for two distinct products, each with a sustainable user journey across B2C and B2B. The work runs across every channel, from consumer Instagram to dedicated HCP marketing.

We designed and developed the responsive website, from information architecture to UX and SEO, and we maintain it on an ongoing basis.

Responsive web design with a structured information architecture, optimised for UX and search, built and looked after by us from development through to maintenance.

We optimise the site on two fronts: classic search visibility and GEO, how well ChatGPT, Claude, Perplexity and Google cite the content. Schema, FAQ depth and a clean medical signal make the pages quotable, all kept regulatory-tight.