Be there when your customers are looking.
Search advertising is the most direct path to customers with intent. They’re typing what they need into Google right now. The question is whether they find you or your competitor.
We build and manage Google Ads campaigns that capture high-intent demand and convert it without wasting budget. From keyword research to landing page optimisation to monthly performance management.
What this means for you
You get qualified leads from people actively searching for what you offer. Every franc of ad spend is tracked, optimised and connected to actual business outcomes.
How we do it: 4 phases
Search advertising needs structure. Here is how we build campaigns that deliver.
Phase 1: Research
- Current account audit (if existing)
- Keyword research and demand analysis
- Competitor ad landscape mapping
- Landing page assessment
Phase 2: Strategy
- Campaign structure design
- Keyword grouping and match type strategy
- Budget allocation and bid strategy
- Landing page plan (existing vs. new)
Phase 3: Execution
- Campaign build (search, display, shopping as needed)
- Ad copy writing (headlines, descriptions, extensions)
- Conversion tracking setup (GA4 + Tag Manager)
- Landing page development or optimisation
Phase 4: Analysis
- Weekly performance checks
- Monthly reporting with clear recommendations
- Search term analysis and negative keyword refinement
- Bid and budget adjustments based on ROI
