Digital agency from Lucerne, for all of Switzerland

PIXELS is a digital agency headquartered in Lucerne that works for companies from all over Switzerland, from websites, branding and campaigns to Google Ads, SEO and visibility in AI answers. The people who develop the strategy with you are the same people who put it into practice.

Our German glossary entry Digitalagentur explains what a digital agency does and how to spot one that suits you.

Where does PIXELS come from?

PIXELS has existed since 1978, founded in Lucerne as a classic advertising agency for print ads, brochures and trade fair stands. In 2015 Pascal Arnold founded the digital boutique Pixels Kingdom, and in 2018 the two merged. Today’s team took over the agency and added the digital craft. None of us has personally been around since 1978, but we work with what the agency has learned over all those years.

PIXELS AG is registered at Mühlemattstrasse 8, 6004 Lucerne. Phone +41 41 539 17 59, email hello@pixels.ch.

What does PIXELS do as a web agency?

As a web agency, we plan, design and develop websites on WordPress and headless CMS (Strapi), from one-pagers to platforms with product finders, portals and several languages. Every website builds on a positioning that we clarify together first. The service Web design and development shows how we go about it.

We built a new website for the European Colorectal Congress with ticketing, a programme overview and feedback via QR code, which brought 30 percent more interactions.

What does PIXELS do as an advertising agency?

As an advertising agency, we develop brands and campaigns, from the message hierarchy and the visual identity to key visuals, ads and social media formats. Print, direct mail and trade fairs are still part of it, the craft the agency started out with in 1978. The process is described in the service Branding and campaign concept.

We created an identity, a new domain and a website of their own for the Industry Days, the DeepTech event in the same week as the CfC St. Moritz. Both editions so far were fully booked months before the start.

What does PIXELS do as a marketing agency?

As a marketing agency, we write strategies your team can implement: channels, messages, timing and budget, aligned with your business goals. If you like, we then put them into practice ourselves, as described under Marketing strategy and conception. If you have no head of marketing, Pascal Arnold takes on that role as CMO as a Service, on a retainer and without a full-time position.

The disciplines at workfashion, a supplier of workwear in B2B trade, used to sit with different service providers. Since the website relaunch in 2024, there has been one point of contact for the website, SEO, newsletter, social media and Google Ads.

What does online marketing include at PIXELS?

At PIXELS, online marketing covers search engine optimisation, Google Ads, social media advertising, newsletters and web analytics, steered by one shared strategy. You’ll find a definition of the term in our German glossary entry Online-Marketing. We run your social media channels with an editorial plan, content and community management, as described under Social media management with all four phases.

For Enerjoy, the IWB app for saving energy as a team, we ran a B2B campaign on LinkedIn and Meta in German, French and Italian. It brought in more than 100 B2B leads from all over Switzerland.

Does PIXELS manage Google Ads campaigns?

Yes, we build and manage Google Ads campaigns, from keyword research and ad copy to conversion tracking and monthly optimisation. The four phases are set out on our service page Google Ads in detail.

For IWB Internet in Basel we set up separate campaigns for internet, brand and competitors. The cost per click fell by up to 50 percent with the same profitability. For BOWI, an online retailer of garden and leisure ranges, we have been running the Google and Meta Ads campaigns since 2022. First we built the e-commerce tracking, so that it is clear which campaign brings which sale.

Who does SEO for companies from Lucerne and the rest of Switzerland?

PIXELS does search engine optimisation (SEO) as part of the service Content marketing and SEO: technical audit, keyword research, content and on-page optimisation, with monthly ranking and traffic tracking. For Bit & Bytes IT-Solutions we carried out a blog audit and an SEO analysis of the entire website as the basis for organic growth.

Does ChatGPT mention you when someone asks about your industry?

PIXELS brings your website and your content into a shape that ChatGPT, Claude, Gemini and Perplexity can find and cite, and measures the effect with its own tool ECHO. This work is called Generative Engine Optimization (GEO), and the service GEO and AI visibility explains the process.

Who does PIXELS work for?

Our clients come from all over Switzerland and range from an online shop to a medical congress. We have been working with several of them for years: BOWI since 2022, the European Colorectal Congress since 2023 and workfashion since 2024.

The podcast series SoulCast1111 belongs here too: we developed its go-to-market strategy, a visual identity and the website.

What does working with PIXELS cost?

That depends on the scope, which is why we quote prices after the first conversation, once it is clear what you need.

How do you get in touch with PIXELS?

Write to us at hello@pixels.ch or use our contact page to book a 30-minute appointment. The first conversation is only about what you need.